Best Buy and Sonic Solutions announced a strategic relationship that will result in a new Best Buy customer offering in its line-up of digital entertainment products.

The new on-demand movie and entertainment service will be powered by Sonic's Roxio CinemaNow.

The software required to access CinemaNow's video library will be included on all the Web-connected devices sold in Best Buy's more than 1,000 U.S. stores.

There are several arguments put forward as to why Blu-ray has been slow to reach mainstream adoption - but price can surely no longer be a major factor.
Best Buy in the US is now offering the Insignia NS-2BRDVD Blu-ray player for US $129.99 shipped.