Wednesday 29th September 2010 - 19:55
Apple's annual fall event, we had been reporting on news that the company would strike out again into the TV market, offering a small, low-cost box that had more in common with the iPhone than the iMac. When those rumors came to fruition, we were presented with the completely revamped Apple TV -- a tiny black puck of a device priced at a staggering $99, and centered around a handful of completely new ideas (for the folks in Cupertino at least) about getting content onto your TV screen. The first is a new rental system which allows you to nab brand new TV shows at $0.99 a rental, and HD movies for $4.99 a go (or $3.99 for older titles). And that includes new releases the same day DVDs hit shelves (or Netflix distribution centers). Speaking of Netflix, the new Apple TV also features the rental service's "Watch Instantly" as a wholly integrated component of its offerings, alongside a new function the company calls AirPlay which will allow you to "push" video and audio content from your iPad, iPhone, or iPod touch with the tap of a button. On top of that, the new ATV streamlines sharing from your home computers or laptops, making getting content you own onto your TV dead simple. So, has Apple finally solved the "second box" problem, or are they still struggling to turn this hobby into a real business? Follow along after the break for those answers (and more) in our full review of the Apple TV!
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Source: Engadget HD
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